The success of any product, web, e-commerce, or software application depends on how realistically it solves every customer need. What are the must-haves and perceptions? How realistically can these be aligned with your business priorities and processes? Satori Consulting brings this to light through a range of innovative research methods, such as:   Perception Testing: Recognition of audience perceptions of similar or benchmark concepts prior to development. This can cost-effectively provide greater focus on your business goals. Baseline Usability Testing: Benchmark testing of how customers perceive any application or product. This is to identify low hanging fruit and prioritize enhancements. Satori also uses this as a baseline for measurements/analysis.